Best Read Crossing the Chasm[ Author ] Geoffrey A. Moore [ Kindle ePUB or eBook ] – wildweaves.co.uk

Crossing the Chasm Every year, companies gamble away millions of dollars and countless hours of technical talent on doomed efforts to market technology products that are greeted with enthusiasm by a few technologically literate consumers but ultimately fizzle in the wider marketplace With high tech products scrambling for the home market every day, it is essential that marketing professionals learn to transcend the outmoded marketing theories that have led to failures than successes in the challenging technology marketplace.Based on the revolutionary model derived from Geoffrey Moore s extensive experience in high tech markets, Crossing the Chasm is the definitive book on a vital, rapidly growing but capricious market Crossing the Chasm should be the Bible for high tech companies looking for direction with marketing and distribution challenges Robert K Weller S.V.P., North American Business Group Geoff Moore s book is full of good medicine for bad marketing Computer Letter Must reading for anybody in high tech William V Campbell, President and CEO, GO Corporation Read Crossing the Chasm By Geoffrey A. Moore – wildweaves.co.uk

Best Read Crossing the Chasm[ Author ] Geoffrey A. Moore [ Kindle ePUB or eBook ] – wildweaves.co.uk

    10 thoughts on “Best Read Crossing the Chasm[ Author ] Geoffrey A. Moore [ Kindle ePUB or eBook ] – wildweaves.co.uk

  1. In 2003 I reached a simple conclusion I knew nothing about Marketing Having created a Marketing company during college after owning several businesses and spendingthan a year selling advertising for a newspaper with paying customers and everything So, I immersed myself in learning everything possible about Marketing in the context of small privately held firms After seven years, I can honestly say that I now know nothing about Marketing except that I knowthan 99% of the peopl In 2003 I reached a simple conclusion I knew nothing about Marketing Having created a Marketing company during college after owning several businesses and spendingthan a year selling advertising for a newspaper with paying customers and everything So, I immersed myself in learning everything possible about Marketing in the context of small privately held firms After se...

  2. A little knowledge can be a dangerous thing This book lays out the mechanics of formulating and evolving a marketing strategy by exploring an extreme boundary case introducing a fundamentally new product to the marketplace The principles are relevant to all businesses everywhere However, it would be wrong to view this book as a simple roadmap, because it is very hard to know where on the map you re starting Do you really have something that will be regarded as a disruptively innovative pro A little knowledge can be a dangerous thing This book lays out the mechanics of formulating and evolving a marketing strategy by exploring an extreme boundary case introducing a fundamentally new product to the marketplace The principles are relevant to all businesses everywhere However, it would be wrong to view this book as a simple roadmap, because it is very hard to know where on the map you re starting Do you really have something that will be regarded as a disruptively innovative product , or is it really just an incremental advance, s...

  3. good one..must read Read and enjoy

  4. This book gives a fresh and powerful set of tools to help navigate the stages of product life, as well as covering honestly some of the hard decisions that must be made A great book for those interested in making their technology sustainable andthan just a passing fad.These are among the dozens of passages of greatest interest and value to me Page 8 Most important lesson of crossing the chasmPage 25 discovering the chasm Page 39 last paragraph, what technology enthusiast want Page 49 last This book gives a fresh and powerful set of tools to help navigate the stages of product life, as well as covering honestly some of the hard decisions that must be made A great book for those interested in making their technology sustainable andthan just a passing fad.These are among the dozens of passages of greatest interest and value to me Page 8 Most important lesson of crossing the chasmPage 25 discovering the chasm Page 39 last paragraph, what technology enthusiast want Page 49 last paragraph targeting a small pond marketPage 50 bowling pin analogy Page 54 pragmatics or early majority...

  5. Lots and lots of opinions, directions, and instructions with very few reasons and evidence let alone science to back it up The stories and anecdotes that are mentioned to back up points are cherry picked Research on the credibility, track record, and net worth of the author only made my skepticism increase I cant say his directions are wrong But I wasn t convinced they were right I m sure many other people have failed to even consider these components before rushing to implement on his ad Lots ...

  6. , ,, , , image error, , , , ,, , , image error, , , , ,, , ,, , , , , , ,,,,, , ,, ,,,, , , , , ,, , , ,, , ,, ,.1 2.3 , 4 , , ,, , , , , , 6.12, , ,, , , , , ____ ____ ____ ____ , ____ ____ , , , , , , ,

  7. So, product development I wasn t really sure if this was going to be for me and the latest edition is form 1998, so, it might have been a bit dated but this was actually a great surprise The idea of the chasms when marketing products, specially in tech, really resonates with what happens in the market and we can compile a huge list of companies and products that have died somewhere along the way while trying to cross one of the chasms to become a mainstream product.The book defines markets as So, product development I wasn t really sure if this was going to be for me and the latest edition is form 1998, so, it might have been a bit dated but this was actually a great surprise The idea of the chasms when marketing products, specially in tech, really resonates with what ha...

  8. I began this book exploring a product to launch and finished it working in the business services industry This juxtaposition helped me make sense of Moore s analysis and see its limitations.For high tech, or most new products, Moore is spot on There is an adoption curve and the key challenge for success in these kinds of ventures is moving from early adopters to the mainstream His strategy summed as focus is the way to conquer this challenge.For services, I m not as sure My business is d I began this book exploring a product to launch and finished it working in the business services industry This juxtaposition helped me make sense of Moore s analysis and see its limitations.For high tech, or most new products, Moore is spot on There is an adoption curve and the key challenge for success in these kinds of ventures is moving from early adopters to the mainstream His strategy summed as focus is the way to conquer this challenge.For services, I m not as sure My business is defined as singular events consultation meetings, coaching sessions, and drafting language for others to deliver While his advice narrow focus leads to strong results does not yet resonate with me I m still at the stage of figuring out what I do best and what customers need most Frankly, most small service businesses singular self employed ventures stay in this stage Here ...

  9. This is certainly one of the most insightful business books i have ever read It is of biblical importance to anyone in the technology business, especially operating in a B2B scenario.Apart from a cogent theoretical framework, it provides high practical, and actionable advice on how to move from one segment to the next in a technology adoption life cycle It has certainly shown me the wrong assumptions we have made in our own business, and why.The book helps consultants create a concrete service This is certainly one of the most insightful business books i have ever read It is of biblical importance to anyone in the technology business, especially operating in a B2B s...

  10. Every MBA that I know has since told me that this is a classic, and I can see why I never knew where the concept of early adopters and the technology adoption life cycle came from The book is well written, has a compelling concept the chasm that must be crossed from visionaries and innovators to mainstream use in tech companies and that this crossing requires completely different techniques and types of people and is SHORT I love short business books.Thanks to Will, my sculptor altern Every M...