ß Read Online Shopping for VotesEbook Author Susan Delacourt – wildweaves.co.uk

Shopping for Votes A witty, insightful, and provocative look at the inside world of political marketing and its impact on democracyInside the political backrooms of Ottawa, the Mad Men of Canadian politics are planning their next consumer friendly pitch Where once politics was seen as a public service, increasingly it s seen as a business, and citizens are considered customers But its unadvertised products are voter apathy and gutless public policy.Ottawa insider Susan Delacourt takes readers onto the world of Canada s top political marketers, explaining how parties slice and dice their platforms according to what polls say voters priorities are in each constituency, and how parties control the media.Provocative, incisive and entertaining, Checked Out is The Age of Persuasion meets The Armageddon Factor. Read Shopping for Votes Author Susan Delacourt – wildweaves.co.uk

ß Read Online Shopping for VotesEbook Author Susan Delacourt – wildweaves.co.uk

    10 thoughts on “ß Read Online Shopping for VotesEbook Author Susan Delacourt – wildweaves.co.uk

  1. Bracing look at recent political culture in Canada Depicts Canadian politics as practised by the Conservatives as littlethan like browsing the shelves at the mall We look for items and services that will enhance our lifesty...

  2. It was convenient timing that had me reading Shopping for Votes How Politicians Choose Us and We Choose Them during the 2015 federal election Delacourt lays out in a clear narrative how marketing and advertising has changed politics over the course of the twentieth and twenty first centuries There is an interesting intersection in this book between changes in Canadian society, culture and politics The rise of consumerism caused all three to adapt One would impact upon another and force the It was convenient timing that had me reading Shopping for Votes How Politicians Choose Us and We Choose Them during the 2015 federal election Delacourt lays out in a clear narrative how marketing and advertising has changed politics over the course of the twentieth and twenty first centuries There is an interesting intersection in this book between changes in Canadian society, culture and politics The rise of consumerism caused all three to adapt One would impact upon another and force the other to change further The introduction of basic marke...

  3. This was a great book 5 stars orand I m so glad I caught an early CBC interview with Susan Delacourt earlier in the Fall I knew that I would love to read anything that provided insight into how our politcal parties are sold and she did that topic justice with a great blend of storytelling and facts I had so many moments, while reading this book, that I would remember something a politician had said or an advertisement I d seen, and I d think aha She is giving us the ultimate behind This was a great book 5 stars orand I m so glad I caught an early CBC interview with Susan Delacourt earlier in the Fall I knew that I would love to read anything that provided insight into how our politcal parties are sold and she did that topic justice with a great blend of storytelling and facts I had so many moments, while reading this book, that I would remember something a politician had said or an advertisement I d seen, and I d think aha She is giving us the ultimate behind ...

  4. An accessible historical trace of the effects of modernization, collapsing our civic duties into consumerist tendencies on both ends of the relationship between ourselves as citizens and political parties seeking power As someone born late into this process, I often find our current state without a history we often act as though it s always been like this, so I deeply appreciate the study offered here If one thing could detract from this work, it s the author s particular voice while trying An accessible historical trace of the effects of modernization, collapsing our civic duties into consumerist tendencies on both ends of the relationship between ourselves as citizens and political parties seeking power As someone born late into this process, I often find our current state without a history we often act as though it s always been like this, so I deeply appreciate the study offered here If one thing cou...

  5. An excellent primer on how and why marketing has become a primary driver of both political campaigning and governing It is presented as a history, and tells the story of how the lessons of consumer marketing were adopted and adapted for Canadian politics, premised around the thesis that voters are no longer viewed as citizens but rather as consumers both by the political class and by voters the...

  6. This is an essential read for voters and politicos during and between election cycles The book highlights how consumerism and politics are fused together through marketing techniques Delacourt gives a history of how private sector marketers sold their services to political campaigns, and how politicians now collect data to advertise policies to swing voters and apathetic populations with hired private sector expertise Attention is also given to how all parties now view Canadians as consumers This is an essential read for voters and politicos during and between election cycles ...

  7. Shopping for Votes is a great book Susan Delacourt does a serious job of reaching into the past and explaining how the modernization of politics and campaigning came to be today and why it seems to be a different world than what it once was She helps explain how each party reached over to the American political scene but also how the private sector and business helped learn...

  8. Good overview of how politics has becomesophisticated in marketing approaches, and shift from citizens to consumers and related policy implications Also striking contrast between evidence based social science approaches to electoral strategies and rejective of such approaches in policy development.

  9. I wanted to get this book as a read for the 2015 federal election to beinformed Plus working in communications made this book incredibly interesting It s enraging, thought provoking, and eye opening I whole h...

  10. A fascinating look at the development of marketing techniques not merely for winning voters but as a central part of policy making It extends well beyond the Canadian political scene with well made comparisons with the US and the UK The book sheds light on the disconnect between ...